You were never the problem.
The identity you were
conditioned to become is.
And now it's time to unplug from who you had to be, and recalibrate to who you're actually here to become.
At The Identity Work Co.™, we don’t do surface-level mindset shifts.
We guide high-achieving women through full-spectrum identity recalibration so you stop efforting your way through misalignment and finally become the version of you who lives with ease, power, and clarity.
This isn’t about adding more to your plate.
It’s about becoming the version of you who doesn’t need to chase alignment—because she already lives it.
If we haven't met yet, I'm Cati Winkel.
I built this company because I was the woman holding everything together.
I knew all the mindset tools.
I could name every trauma pattern.
Rewrite every limiting belief.
And I made real progress.
I felt more like myself than ever. More aligned, more aware, more conscious in every part of my life. But something still felt off.
I couldn't explain exactly what was missing, or why I wasn't creating what I knew was possible for me.
Until I stopped trying to fix myself, and started doing the one thing no one was teaching:
becoming the version of me who no longer needed fixing.
That’s the work I now lead others through.
After more than 12 years in personal development—as both a relentless student and a trusted professional—I saw the same pattern over and over:
Clients would leave sessions clear, confident, open…
Then come back a week later shut down, spiraling, discouraged.
It’s not that the work didn’t touch them.
It just didn’t hold.
That’s when I stopped looking for the next breakthrough…
and started creating the work I couldn’t find.
Every framework I use was born from my own recalibrations.
This is what helped me finally become who I was always meant to be.
And now, I help others do the same.
This work is for high-achieving, self-aware women who've done the healing, the mindset, the strategy... and still feel like they're not fully living in the version of themselves they know they're here to be.
If you're exhausted from managing your inner work like a to-do list…
If you're brilliant, successful, and still quietly unfulfilled…
If you know you’re meant for more ease, clarity, and intuitive power than you’ve ever allowed yourself to hold—
You’re in the right place.
The Tools I Use
The IDEAL Identity Protocol – My 5-step framework for complete identity deconstruction and realignment.
The Liberated Framework – A deep deconstruction process that dismantles the conditioned and survival-based identity layer by layer so you can rebuild from truth.
Super Synergy™ – My signature modality for recalibrating all six Core Identity Pathways—mental, emotional, behavioral, physical, energetic, and spiritual—so nothing misaligned holds you back or goes undetected.
Manifestation Mechanics – The real reason you haven’t created what you want (yet)—revealed through how aligned you are across identity, strategy, intention, and your soul plan.
Human Design & Astrology – To align your leadership, decision-making, and creation with how you're naturally wired—so success flows with less resistance and more resonance.
Whether you're ready for a full identity reset or just want to start exploring where your alignment is off, the invitation is already here.
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